Holding To

The term “sellout” refers to a person, organization, or other entity that jettisoned core virtues (e.g., justice, peace) or concerns (e.g., family relationships, community) as a result of and/or in pursuit of dishonorable external influences e.g., power, money, fame, etc.

In keeping with BBC’s commitment to highlight and promote positive dynamics working within the black community, this category looks at the antithesis of the sellout (or selling out).

“Holding To” is a BBC lexicon that flips the scripts. It celebrates entities that are holding to the traditional/core values that have made African American and those in the African Diaspora a great people.


Model of Birmingham Jail - MLK 1963
On April 3, 1963, Martin Luther King Jr., James Bevel, Fred Shuttlesworth led the Southern Christian Leadership Conference (SCLC) launch of the Birmingham campaign, a nonviolent effort to dismantle discrimination laws in one of the south’s most persistent vestiges of jim crow. Partnering with Alabama Christian Movement for Human Rights, SCLC engaged in way […]

Reclaiming Justice: Rev. Dr. Martin Luther King, Jr.’s Letter from ...